SFDSA’s Relentless Campaign Amplified London Breed’s Failures Like No One Else

The SFDSA ran the most aggressive and far-reaching campaign against London Breed, ensuring her failures dominated the public narrative. While other groups hesitated to directly confront Breed’s record, the SFDSA fearlessly led the charge, making her leadership synonymous with the city’s most pressing crises. With precision, strategy, and bold execution, the SFDSA amplified Breed’s shortcomings to a larger audience than any other organization in the race, setting the tone for the entire mayoral election.

What makes this victory even more significant is that the SFDSA was the only public safety union to endorse Daniel Lurie as a candidate for mayor. This bold and independent move proved pivotal in securing his victory, positioning the SFDSA as a leader in shaping the future of San Francisco.

London Breed's Destruction of San Francisco

Exposing Breed’s Failures and Championing Change

The SFDSA’s campaign focused on holding Breed accountable for six years of ineffectiveness. By emphasizing her mismanagement of critical issues—like the fentanyl crisis, homelessness, and the defunding of law enforcement—the SFDSA became the loudest and most impactful voice in the election.

  • Unmatched Endorsement Strategy: While other public safety unions avoided directly challenging Breed, the SFDSA endorsed Daniel Lurie, a candidate whose platform aligned with our mission to restore public safety and accountability in San Francisco.
  • Dominating the Narrative: Viral nicknames like “Fentanyl Breed,” “Defunder Breed,” and “Homeless Czar Breed” became shorthand for her administration’s incompetence, shaping how San Franciscans viewed her leadership.

This bold decision to endorse Lurie and attack Breed set the SFDSA apart as a driving force for change, influencing public opinion and the course of the election.


Daniel Lurie: The SFDSA’s Vision for Leadership

The SFDSA’s endorsement of Daniel Lurie wasn’t just a political move—it was a commitment to addressing San Francisco’s most pressing challenges. Lurie’s platform focused on:

  • Restoring Public Safety: Increasing staffing for law enforcement and addressing the city’s spiraling crime rates.
  • Fighting the Fentanyl Crisis: Implementing meaningful reforms to curb overdoses and hold drug dealers accountable.
  • Solving Homelessness: Pursuing innovative and effective solutions to get individuals off the streets and into supportive housing.

By endorsing Lurie, the SFDSA sent a clear message: public safety and accountability must be at the heart of San Francisco’s future.


SFDSA’s Multi-Pronged Campaign Strategy

The SFDSA executed a highly focused campaign that leveraged both modern and traditional outreach tools to ensure its message reached San Francisco voters.

Social Media Campaigns with Over 2 Million Views

The SFDSA’s social media campaigns were a game-changer. With over 2 million views, our posts and videos ensured that San Francisco voters repeatedly encountered our messaging in various forms.

  • Targeted Messaging: Ads and videos zeroed in on Breed’s most glaring failures, linking her directly to rising crime, the fentanyl epidemic, and homelessness.
  • Viral Impact: The SFDSA’s online content didn’t just inform—it sparked outrage. Nicknames like “Fentanyl Breed” trended locally, driving conversations across social platforms and further embedding her failures in the public’s mind.

Mailers That Left No Room for Doubt

We sent out approximately 300,000 mailers citywide, detailing Breed’s disastrous record.

  • Farrell-Focused Mailers: Two versions promoted Mark Farrell, emphasizing his strong stance on public safety and fiscal responsibility as a direct contrast to Breed’s weak leadership.
  • Anti-Breed Messaging: The remaining mailers honed in on her failures, ensuring that voters were armed with the facts about her inability to govern effectively.

Online Videos and TV Commercials

The SFDSA didn’t stop at social media. Professionally produced online videos and TV commercials reached voters on multiple platforms.

  • Unflinching Criticism: Videos showcased Breed’s failures in stark detail, leaving no ambiguity about the consequences of her policies.
  • Expanding the Conversation: By reinforcing these messages on television and online, we ensured Breed’s shortcomings were part of every voter’s conversation leading up to Election Day.

Partnering with Breexit.org

Recognizing the need to expand our reach even further, the SFDSA became the largest donor to Richie Greenberg’s Breexit.org, an anti-Breed PAC dedicated to exposing her failures and unseating her.

  • Collaboration for Maximum Impact: While Breexit.org provided an additional platform for anti-Breed messaging, our significant contributions helped amplify their efforts, ensuring the message spread widely.

No other organization matched the SFDSA’s commitment to exposing Breed. Our partnership with Breexit.org further underscored our leadership in the fight to unseat her.


The SFDSA: A Bold Voice for Change

What sets the SFDSA apart is that we stood alone in holding Breed accountable while supporting Daniel Lurie as the candidate to lead San Francisco into a new era.

  • Unique Endorsement: As the only public safety union to endorse Lurie, the SFDSA demonstrated both foresight and commitment to bold, necessary change.
  • Relentless Advocacy: The SFDSA’s campaign was uncompromising in exposing Breed’s failures and elevating Lurie’s vision, providing voters with the truth that no one else was willing to share.

The Result: A New Era for San Francisco

Daniel Lurie’s victory marks a turning point for San Francisco. With Lurie as mayor-elect, the city now has a leader ready to prioritize public safety, tackle the fentanyl epidemic, and implement meaningful solutions to homelessness.

The SFDSA’s campaign was instrumental in this outcome. By exposing Breed’s failures and promoting Daniel Lurie as the city’s best hope, the association not only influenced the election but also demonstrated the power of strategic advocacy in shaping the city’s future.

As San Francisco moves forward, the SFDSA remains committed to working with Lurie to ensure that public safety, accountability, and reform remain top priorities. This campaign wasn’t just about defeating London Breed—it was about setting a new standard for leadership that truly serves the people. And we delivered.

Fentanyl Breed: 3,000+ Deaths, Empty Promises, and a City Abandoned

San Francisco is a city in crisis, and every year, the toll of the fentanyl epidemic grows more devastating. Despite public statements on enforcement and treatment, the reality in San Francisco tells a very different story. The alarming spread of open-air drug use from downtown into neighborhoods like the Mission District reflects a policy approach that isn’t working, leaving our communities, businesses, and city economy to suffer. For three years, the people of San Francisco have watched Mayor London Breed promise change while drug overdoses skyrocket, crime rises, and businesses close their doors.

Fentanyl-Breed

In August 2021, SFDSA President Ken Lomba took this crisis to a national stage during an interview on CNN with Erin Burnett. In a profound statement, Lomba pointed out that while COVID-19 had tragically taken around 130 lives in the city that year, overdose deaths were approaching 700. He questioned why overdose deaths weren’t being treated with the same urgency and called for the city to recognize the fentanyl crisis as an emergency. Lomba’s statement resonated worldwide, drawing praise from leaders across city departments who thanked him for raising the issue. Yet despite this urgent call to action, Mayor Breed has consistently failed to act meaningfully, leaving lives, livelihoods, and the city’s future at risk.

 

 

A Crisis Ignored: The Spread of Open-Air Drug Use Across San Francisco

Mayor Breed’s re-election platform claims a firm stance on ending open-air drug dealing, stating, “Open-air drug dealing and use are not acceptable in this city. Not in the Tenderloin or SoMa. Not anywhere.” Yet the reality is that drug activity, once concentrated in these neighborhoods, has spread to other areas like the Mission District, which has become an increasingly unsafe environment for residents and businesses alike. The city’s inaction has made San Francisco a known destination for drug users and dealers, and the continued spread shows that her administration’s policies are ineffective.

Breed’s platform highlights increased arrests and partnerships with agencies like the SFPD, SF Sheriff’s Office, and even the National Guard, claiming these steps doubled drug arrests in 2023. But arrest numbers alone don’t capture the reality in our streets. Simply pushing drug activity from one neighborhood to another doesn’t solve the problem—it merely shifts it, leaving the underlying crisis unaddressed.

A Hollow Approach to Treatment and Prevention

Breed’s platform points to expanding treatment options, including an additional 400 treatment beds and initiatives like Prop F, which requires treatment for adults receiving city assistance. However, the absence of a dedicated, abstinence-based rehabilitation center shows a critical gap in her approach. Treatment programs are vital, but without a facility providing structured, supportive, abstinence-focused recovery, the city lacks the resources to make a real difference. For those struggling with addiction, these facilities offer a chance for long-term recovery in a controlled environment, addressing the underlying issues that lead to drug dependency.

By failing to implement a comprehensive rehabilitation center, Breed’s administration has left residents without the options they need to overcome addiction and rebuild their lives. The city’s continued reliance on harm reduction alone, without a balance of recovery-focused initiatives, has kept overdose numbers high while ignoring the broader needs of those affected by addiction.

Prioritizing Policies that Undermine Public Safety

Instead of focusing on addiction treatment and community safety, Mayor Breed has chosen to direct resources toward policies that allow repeat offenders back onto the streets under ankle monitoring. This “reform” approach has not only failed to deter crime but has put communities at risk. When violent felons and drug offenders are repeatedly released, they not only continue to engage in drug activity but also contribute to rising crime rates. This trend has driven small businesses out of neighborhoods, frightened away tourists, and left families and residents feeling unsafe in their own city.

 

 

A Disregard for Human Life and the City’s Economic Health

Each overdose death represents not just a statistic but a lost life—a person with friends, family, and a future cut short. Mayor Breed’s lack of a proactive, life-centered plan demonstrates a disregard for the value of human life. For three years, the city has seen overdose deaths rise with no effective intervention. President Lomba’s statement on CNN highlighted this urgency, yet Breed’s administration has failed to respond with the necessary focus and resources to address the crisis.

The impact extends beyond personal tragedy; it has crippled San Francisco’s economy. Drug use and the associated crime have emptied once-thriving business districts, as shoppers and tourists avoid areas plagued by open drug markets and theft. The economic repercussions are far-reaching—small businesses that have served communities for years are closing, and prospective businesses are wary of setting up shop in a city unable to maintain safe public spaces.

 

 

 

The Need for Real Leadership and a Unified, Effective Response

Mayor Breed’s approach has failed San Franciscans. To truly address this crisis, the city needs a leader who values human life, supports recovery and rehabilitation, and will take decisive action to save lives, restore public safety, and rebuild the city’s economy. Effective change demands:

  1. A Comprehensive Rehabilitation and Recovery Center: Establishing a dedicated, abstinence-based rehabilitation center that provides a structured environment for recovery. This is not only a public health measure but a crucial step toward helping individuals reclaim their lives.
  2. Public Safety Measures Focused on Accountability: Ending the cycle of releasing violent offenders and repeat drug users onto the streets, instead pursuing policies that balance compassion with accountability to ensure public safety.
  3. Support for Small Businesses and Economic Recovery: Addressing the public safety crisis and the overdose epidemic is essential to reviving San Francisco’s economy. By focusing on safe streets, San Francisco can once again become a welcoming environment for shoppers, tourists, and new businesses.

San Francisco deserves leadership that puts people before politics, that values every life lost, and that is committed to the safety and prosperity of the entire community. Mayor Breed’s record shows a troubling lack of regard for these principles. San Franciscans need a leader who will take action to end the cycle of addiction and crime, protect lives, and revitalize the city. After three years of broken promises, the time for change is now.

The people of San Francisco deserve a city where lives are valued, where communities are safe, and where businesses can thrive. It’s time for real leadership to make that vision a reality.

 

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC. Not authorized by a candidate or committee controlled by a candidate. Financial disclosures are available at sfethics.org.”

Support Pro Public Safety Candidates and Ballot Measures in San Francisco

San Francisco Deputy Sheriffs' Association PAC Pro Public SafetyThe San Francisco Deputy Sheriffs’ Association PAC plays a vital role in promoting the interests of public safety and law enforcement within our city. Our mission is to advocate for pro public safety candidates and ballot measures that will enhance the safety and security of our neighborhoods, protect our communities, and provide our brave deputy sheriffs with the resources they need to serve and protect.

Your generous contribution will make a significant impact on our ability to endorse and support candidates who share our vision of a safer San Francisco. By supporting these pro public safety individuals, we can ensure that our city’s law enforcement agencies have the necessary support, tools, and policies to effectively combat crime, respond to emergencies, and maintain peace and order.

Furthermore, your donation will allow us to back critical ballot measures that address key public safety issues, such as improving community policing efforts, investing in modern law enforcement technologies, and strengthening crime prevention programs. Together, we can shape the future of public safety in San Francisco and create a safer environment for all residents.

As a valued supporter, you have the opportunity to influence the direction of our city’s public safety policies and the well-being of our law enforcement officers. Your contribution to the San Francisco Deputy Sheriffs’ Association PAC will directly impact the success of our endorsed candidates and initiatives, fostering positive change within our community.

We invite you to join us in our mission to enhance public safety in San Francisco. Your generous donation of $25 will help us amplify our collective voice and bring about the necessary changes to protect our neighborhoods, families, and businesses.

To make a donation, please visit our secure online donation portal at https://fundly.com/san-francisco-deputy-sheriffs-association-pac Alternatively, you can mail your contribution or contact us directly at 415-696-2428 to discuss other giving options or answer any questions you may have.

Together, we can build a safer San Francisco for generations to come. We sincerely appreciate your consideration and support. Join us in our commitment to public safety and make a difference today.

Thank you for your unwavering support.

Sincerely,

Ken Lomba
SFDSA President
San Francisco Deputy Sheriffs’ Association PAC
P.O. Box 77590
San Francisco, CA 94107

Update about San Francisco Car Break-Ins

Are S.F. residents and tourists helpless? 

In 2019 there has been an exponentially high rate of reported car break-ins for the San Francisco Area and beyond.  San Francisco auto break-ins have reached epidemic levels and it’s totally out of control. San Francisco’s population is nearly one-fourth of New York City’s, yet car break-ins within the City & County of San Francisco are roughly three times as high as those reported in NYC. SF Residents and tourists alike are beyond frustrated about these smash and grab car break ins. Minimally, it leaves victims feeling violated. And to add insult to injury, many San Franciscans have been the victim of multiple auto break-ins.

To literally illustrate how bad the crime of car break-ins has become within San Francisco the local newspaper, San Francisco Chronicle, created the:

S.F Car Break-In Tracker (projects.sfchronicle.com) This online tracker allows the user to track both the number and locations of car break-ins occurring across the city. 

And a Twitter Account was created in September 2015: @SFCarBreakins dedicated solely to “documenting the constant car break-ins in San Francisco.” 

Are S.F. Tourist Locations, landmarks or parking lots any more safe from auto break-ins? 

The answer, of course, is a resounding NO and furthermore no location, sadly, is exempt from this crime. On the contrary, the data shows that reported car break-ins are at increased levels in known tourist areas. The organized criminal rings that are known to commit these crimes naturally are going to target those areas where they believe unsuspecting tourists and visitors will most likely be. There are many posted videos online with footage capturing the smash & grab crimes in progress. The quickness and coordination of these criminals make this a “low risk” of apprehension with the potential for “high reward” on their haul, thus appealing to even the least sophisticated opportunistic criminal. 

What steps are authorities taking to address Auto Break-Ins?

San Francisco Leadership to include S.F. Law Enforcement are highly concerned about this never ending cycle of car break-ins. There have been public awareness campaigns, community meetings, countless news stories largely all to no avail. The most significant reason is that criminals are well aware that thanks to Prop 47 (2014). This warmly titled proposition:

“Californians For Safe Neighborhoods & Schools” has been proven to have a direct corollary to increased levels of crime. Often the consequence for many  of these repeat offenders has been nothing more than an inconvenience if they are actually arrested for their offense. I say inconvenience because the changes in the law, courtesy of Prop 47, coupled with less than stringent penalties from the courts, many times, results in the criminal being released from custody shortly after their appearance before a judge. 

 

The middle part of the criminal justice system, I did not mention, between arrest and appearance before a a judge is the District Attorney’s Office. In San Francisco the DA’s Office has to review those cases brought before them and then determine if charges will be filed. S.F. has had very mixed results with their criminal cases over the past several years. Fortunately, there is a SF District Attorney race in November and it is absolutely critical that the voters of S.F. get it right. We as law enforcement and you as members of the public can realistically only do so much together. But all of us united behind a District Attorney that we elect into office-That is a very powerful position to be in. While the heading of this section is: 

What steps are authorities taking to address Auto Break-Ins? 

I think the more pertinent question we should all be asking ourselves & neighbors is:

What steps are you taking to be sure that you cast a ballot and vote this November in the SF District Attorney Race? 

The SFDSA wishes to remind all of you reading this article that SF vote-by-mail ballots can be mailed in starting next week. To learn more about how to register and be sure to vote visit: sfelections.sfgov.org Thank you.

It’s time for someone that will fix our broken criminal justice system. It’s time for someone new, it’s time for a prosecutor who is the real deal. It’s time for Leif Dautch for District Attorney.

 

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC. Not authorized by a candidate or committee controlled by a candidate. Financial disclosures are available at sfethics.org.”

 

 

郵寄或喺11月5號,投選Leif Dautch李多福為地檢官。

喺三藩市,搶劫,爆竊及其他罪案已經失控。

Leif Dautch李多福正競選地檢官,佢將追捕攻擊長者,兒童及小生意嘅犯罪組織。

佢喺耶魯及哈佛法律學院畢業,檢控超過300宗州及聯邦法庭案件。

佢嘅計劃同經驗,獲三藩市縣警協會及加州財務長馬世雲支持。

郵寄或喺11月5號,投選Leif Dautch李多福為地檢官。

廣告由三藩市縣警協會支付。

本廣告非地檢官候選人,或地檢官候選人控制之委員會付款或授權。

財務披露請瀏覽sfethics dot org。s-f-e-t-h-i-c-s dot org。

SFDSA endorses Ivy Lee for City College Board

San Francisco Deputy Sheriffs' Association President Ken Lomba

The San Francisco Deputy Sheriffs’ Association is pleased to announce its endorsement for the City College of San Francisco Board of Trustee.  “Ivy Lee represents the best candidate for the City College of San Francisco Board of Trustee,” says SFDSA President Ken Lomba.  “Ivy did extremely well in all areas of our process.  What we liked most of all was her ideas to better City College of San Francisco and her concerns for increasing public safety for the college students.  We found that she is in alignment with our vision as we continue to protect San Francisco. We are proud to endorse Ivy Lee for City College Board,” he says.

The San Francisco Deputy Sheriffs’ Association went through a rigorous process to arrive at its endorsements.  The SFDSA political action committee thoroughly researches candidates and invites candidates to participate in a questionnaire addressing important public safety and district issues.  On Sept 11th, our Board of Directors considered the recommendations of the political action committee and voted to endorse Ivy Lee for City College Board of Trustee.

“I’m very happy to have the endorsement of the San Francisco Deputy Sheriffs’ Association. I really appreciate your endorsement and all that you do,” said Ivy Lee.

The San Francisco Deputy Sheriffs’ Association is the labor union representing deputy sheriffs and senior deputy sheriffs in the San Francisco Sheriff’s Department.

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC.  Not authorized by a candidate or committee controlled by a candidate.  Financial disclosures are available at sfethics.org.”

SFDSA endorses Vallie Brown for District 5 Supervisor

San Francisco Deputy Sheriffs' Association President Ken Lomba

The San Francisco Deputy Sheriffs’ Association is pleased to announce its endorsement for San Francisco District 5 Board of Supervisor.  “Vallie Brown represents the best candidate for improving District 5 in San Francisco,” says SFDSA President Ken Lomba.  “Vallie excelled in all areas of our process.  What we liked most of all was her vision to better District 5 and her concerns for increasing public safety for the San Franciscans.  We found that she is in alignment with our vision as we continue to protect San Francisco. We are proud to endorse Vallie Brown for District 5,” he says.

The San Francisco Deputy Sheriffs’ Association went through a rigorous process to arrive at its endorsements.  The SFDSA political action committee thoroughly researched candidates and invited each candidate for District 5 to participate in a questionnaire addressing important public safety and district issues.  On Sept 11th, our Board of Directors considered the recommendations of the political action committee and voted to endorse Vallie Brown for District 5 Board of Supervisor.

Vallie Brown

“It is an honor to have the endorsement of the San Francisco Deputy Sheriffs’ Association. They represent hundreds of women and men in the Sheriff’s Department who I have worked closely with at City Hall and at the Board of Supervisor’s meetings. I really appreciate your support and endorsement,” said Vallie Brown.

The San Francisco Deputy Sheriffs’ Association is the labor union representing deputy sheriffs and senior deputy sheriffs in the San Francisco Sheriff’s Department.

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC.  Not authorized by a candidate or committee controlled by a candidate.  Financial disclosures are available at sfethics.org.”

Is SF Crime Data lying?

Crime seems to be out of control in San Francisco. Yet in some cases the SF Crime Data states crime is decreasing. The question then becomes is that accurate, if not why isn’t it accurate.

We all have been watching and reading the news and on top of that we have been talking to the people in the communities. All we hear is how much crime there is. The main topics have been violence, illegal drug use and sales, thefts and car break ins.

“I had a discussion with my team on this topic and what we believe is happening is that the people of San Francisco are increasingly not reporting crime since San Francisco has become extremely lenient on criminals with little to no consequences. An increasing percentage of people in SF figure what’s the use of reporting it when nothing will be done,” said Ken Lomba San Francisco Deputy Sheriffs’ Association President.

We conducted a poll on our San Francisco Deputy Sheriffs' Association Facebook FanpageFacebook Fanpage (please like our page) asking our visitors “When your car is broken into do you report it to the police?” We had 223 people participate in the poll. 119 people marked “Yes, I report it.” 104 people marked “No, waste of time.”

What this tells us is that all the reported data given to the public stating that there is a decrease in Car Break Ins is missing something and may not be very accurate since there is no data on victims increasing or decreasing in reporting crime. This is an omission to the data presented to the public.

So what we are telling you is the crime rate in San Francisco may be worse than what is reported. For example the Car Break In number of 63 reported Car Break Ins a day is not the actual amount of Car Break Ins in San Francisco per day. It could be twice that amount, possibly 126 a day.

When SF is more lenient then the surrounding counties,
it’s a no brainer that the Criminals Come to SF.

So what is the solution, the solution is to fix San Francisco’s broken criminal justice system starting this year by voting in a working district attorney. A district attorney that is not controlled by other politicians, a district attorney that is an experienced prosecutor not a public defender.

It’s time for someone that will fix our broken criminal justice system. It’s time for someone new, it’s time for a prosecutor who is the real deal. It’s time for Leif Dautch for District Attorney.

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC.  Not authorized by a candidate or committee controlled by a candidate.  Financial disclosures are available at sfethics.org.”