A Hard-Capped Bitcoin Reserve for an Uncertain World

Why SFDSA is building a Bitcoin Reserve

In 2021, SFDSA took its first step into Bitcoin. In 2025, we added more. Those decisions weren’t about chasing headlines; they were about building a durable Bitcoin Reserve—a portion of assets set aside to protect our members’ future purchasing power across decades, not news cycles. A reserve is the opposite of speculation. It is quiet, disciplined, and designed to endure.

SFDSA bitcoin reserve

What a “reserve” really means for members

Every public-safety organization keeps cash for near-term operations. A reserve is different: it’s the long-horizon ballast that isn’t meant to be spent next month or even next year. Historically, gold served that role for nations because no one could print it. Bitcoin extends that idea into the digital era—a bearer-style asset with a fixed maximum supply of 21,000,000. That cap is not a policy promise; it’s embedded in open-source code and enforced by thousands of independent nodes worldwide.

The practical implication for members is straightforward: when the world is noisy—deficits, inflation scares, banking stress—a portion of our assets sits outside that noise, in a network where issuance is known ahead of time and cannot be increased to solve political problems. The goal isn’t to “beat the market” next quarter. It’s to preserve purchasing power through the kinds of long arcs that shape retirement and family security.

Why Bitcoin fits the reserve role

Hard cap, transparent schedule. Bitcoin’s supply is capped at 21 million, released on a schedule that becomes less inflationary over time. Approximately every four years, the “halving” reduces new issuance; today roughly ~450 new BTC are mined per day—a number that will keep falling until issuance effectively approaches zero. Everyone can verify this, in real time, on a public ledger.

Portability and neutrality. Unlike a bank deposit, Bitcoin is not someone else’s liability. It can settle globally, any hour of the day, without waiting for a custodian to open on Monday morning. For reserve purposes, that portability is a form of resilience.

Auditability. Reserves are most trustworthy when they can be observed, not merely reported. Bitcoin’s ledger is public. Balances can be proven on-chain without exposing operational details.

Scarcity, explained in human terms

There are roughly eight billion people and twenty-one million possible coins, ever. If divided evenly, that’s about 0.002625 BTC per person—262,500 satoshis. That simple ratio is the beating heart of the reserve concept: we are intentionally accumulating a slice of something the world cannot make more of.

How a Bitcoin Reserve operates—without bureaucracy

We are intentionally keeping this strategy rules-light and principle-driven:

  • Accumulate on weakness. Price volatility is the toll you pay for long-term scarcity. We add on meaningful pullbacks, in measured tranches, rather than trying to call tops or bottoms.

  • No leverage, no lending. A reserve should not depend on borrowed money or third-party rehypothecation. We own spot exposure and keep it unencumbered.

  • Never forced sellers. Operating cash and near-term obligations remain separate, so we are not compelled to sell into temporary downturns.

  • Periodic review, not constant tinkering. We look at the reserve in the context of total assets on a sensible cadence (e.g., annually), adjusting with a long-term lens.

This approach keeps the mechanics simple while aligning with the purpose of a reserve: endurance.

What members can expect to see

We’ll talk to members like owners—because you are.

  • Quarterly snapshot: holdings, cost basis, and current market value in plain English.

  • Context, not hype: how the reserve behaves alongside our cash and other holdings across rolling multi-year periods (because pensions and family plans are multi-year realities).

  • Education you can use: short explainers on topics like volatility, the 21-million cap, and how to read a reserve update.

Addressing the big questions directly

“Bitcoin is volatile—why put it in a reserve?”
Because a reserve is a long game. Volatility is the price of admission for an asset whose issuance shrinks over time. We handle it by only adding in drawdowns, avoiding leverage, and keeping operating needs separate.

“Is this all we hold?”
No. A reserve is one component of a diversified base. Cash and short-duration instruments fund operations; the Bitcoin Reserve is the hard-capped portion that aims to defend purchasing power over long horizons.

“What if the regulatory or technical environment changes?”
Bitcoin’s rules are public and globally distributed. Our process—accumulate gradually, avoid leverage, keep reporting simple—remains robust across regulatory headlines. The network has operated continuously for over a decade with transparent issuance. Our reserve is designed to adapt without panic or policy whiplash.

What success looks like over time

Success is not a single price target. It’s a profile:

  • The reserve grows in satoshis—our share of the 21-million cap—especially during periods when markets are fearful.

  • Members can verify what we report and understand the rationale for each addition.

  • Over 5–10 years, the reserve behaves like a stability anchor against creeping inflation in wages, equipment, healthcare, and family expenses that affect our membership in real life.

  • The strategy remains boring by design: steady, comprehensible, and hard to break.

Why now—and why us

Public-safety professionals know better than most that calm isn’t guaranteed. You prepare in the quiet moments for the turbulent ones. The Bitcoin Reserve is that preparation applied to finance: an asset with known, finite supply accumulated with discipline so that our members’ future purchasing power isn’t left at the mercy of policy cycles.

We began in 2021, reinforced the position in 2025, and we’ll keep building—quietly, consistently, on the dips—because scarcity is on our side and time is the ally of patient reserves.

SFDSA: protecting those who protect San Francisco—and protecting their future with a reserve measured in satoshis, not speculation.

Why We’re Going Public: The Fight to Define the Sheriff’s Role in San Francisco Law

After over a year of stalled progress and unanswered letters, the San Francisco Deputy Sheriffs’ Association is officially going public with monthly reports on our efforts to correct a long-standing legal omission in San Francisco’s Administrative Code — an omission that affects every resident’s public safety and the future of the Sheriff’s Office.

Admin Code Missing SFSOThe Problem: A Department with No Definition

While the San Francisco Police and Fire Departments are fully defined in both the City Charter and the Administrative Code — with operational duties, funding mechanisms, and emergency roles clearly outlined — the Sheriff’s Office is not. This omission is not only outdated, it’s dangerous. It leaves our city’s elected law enforcement agency out of the very legal framework that governs how city departments operate and cooperate.

This is not about politics or power grabs. It’s about codifying what the Sheriff’s Office already does, aligning it with Penal Code § 830.1(a), the San Francisco Charter, and state law.

What We Did

In collaboration with legal experts and legislative advisors, we proposed new Administrative Code language that would establish a simple section titled:

SEC. 2A.26 – Office of the Sheriff

This section mirrors the structure used for other public safety departments and affirms what the Sheriff’s Office already does every day — operate jails, conduct law enforcement duties, transport prisoners, serve court orders, and respond to emergencies. It brings transparency, consistency, and legal protection to a department that is vital to San Francisco’s safety.

We presented this language to both the Sheriff’s Office and Supervisor Matt Dorsey’s office earlier this summer. Supervisor Dorsey and his staff received it constructively and expressed openness to the effort.

The Silence — and the Delay

Despite our outreach and clear language confirming that the proposal does not restrict or redefine the Sheriff’s constitutional authority, we have received no written response from the Sheriff’s Office since July 7. Verbal confirmation was given that their attorneys are still reviewing it — but no timeline, no counter-proposal, and no forward movement has followed.

That silence is why we’re taking this to the public.

August 15: Public Reporting Begins

As of August 15, 2025, the SFDSA will release monthly public updates on the progress — or lack thereof — regarding this Administrative Code amendment. These updates will document all outreach, responses, delays, and resistance. The public has a right to know why San Francisco’s elected Sheriff remains undefined in city law while other departments are explicitly protected and empowered.

We hope these reports will spur action, not division. We remain fully willing to collaborate with the Sheriff and any City Supervisor ready to help fix this foundational oversight.

Why It Matters

This is about more than legal language. It’s about fairness. It’s about ensuring San Francisco’s Sheriff’s Office — a department that touches thousands of lives daily — is no longer left out of the city’s own governing code.

The status quo leaves room for confusion, manipulation, and political interference. Defining the Sheriff’s Office in the Administrative Code brings clarity, stability, and accountability — not just for the department, but for the residents we serve.


🔔 Next Public Report: September 15, 2025

We encourage all community members, policymakers, and media to follow this process closely. Transparency starts here.

If you’d like to support this effort or have questions, please contact us at 415-696-2428.

San Francisco Deputy Sheriffs’ Association Launches First-of-Its-Kind AI Recruitment Agent on X

FOR IMMEDIATE RELEASE

@AskSgtKen

San Francisco, CA — July 22, 2025 — The San Francisco Deputy Sheriffs’ Association (SFDSA) has officially launched its groundbreaking AI-powered assistant, @AskSgtKen, on the social platform X (formerly Twitter) — making it one of the first publicly known real-time AI recruitment agents operated by a U.S. law enforcement labor association.

Built by SFDSA President Ken Lomba, AskSgtKen is not a scripted chatbot. It is a fully autonomous AI agent powered by natural language processing, capable of answering public questions, sharing safety briefings, and guiding interested candidates through the San Francisco Sheriff’s Office hiring process — all in real time and with human-like conversation.

“This isn’t a menu-based chatbot. AskSgtKen is an intelligent, adaptive AI that interacts directly with the public 24/7,” said Lomba. “It’s a tool designed to build transparency, drive recruitment, and bring modern innovation to public safety outreach.”

AskSgtKen is unique among law enforcement tools in three critical ways:

  • It runs on a public-facing social media platform (X) — not hidden behind a website.

  • It uses real artificial intelligence to understand and generate unscripted responses, not pre-written menus.

  • It was launched by a labor association — a rarity in public safety and union organizing.

From daily safety briefings to community trivia and detailed recruiting guidance, AskSgtKen brings a new model of digital engagement to the public safety space. It represents the SFDSA’s forward-thinking approach to connecting with San Francisco’s diverse communities and helping guide qualified individuals into meaningful careers as deputy sheriffs.

This launch follows SFDSA’s broader strategy of modernizing communication, enhancing transparency, and recruiting the next generation of law enforcement professionals through ethical and innovative tools.

Follow and engage with @AskSgtKen on X here: https://x.com/AskSgtKen


About the San Francisco Deputy Sheriffs’ Association (SFDSA)

The SFDSA represents the sworn deputy sheriffs of San Francisco. Dedicated to protecting the city and supporting its members, the Association advocates for fair working conditions, community engagement, and forward-thinking public safety solutions.


Press Contact:

Ken Lomba

SFDSA President

415-696-242

When Symbols Are Misused: Holding the San Francisco Sheriff’s Office Accountable on July 4th

On July 4th, 2025, while Americans celebrated our independence, the San Francisco Sheriff’s Office (SFSO) published a graphic across its official social media accounts that left many stunned: the American flag was displayed upside down, directly beneath a “Happy 4th of July” message.

For those unfamiliar, an upside-down U.S. flag is not a stylized decoration or design choice—it is a recognized distress signal, defined by the U.S. Flag Code (4 U.S. Code § 8(a)) as appropriate only in situations of “extreme danger to life or property.” To post it on Independence Day without any context or explanation is deeply inappropriate, misleading, and disrespectful to the very nation the flag represents.

Our Immediate Response

When we saw the post, we didn’t jump to conclusions—we gave the department the benefit of the doubt. Mistakes happen. But as the hours passed, it became clear this wasn’t simply an error.

We took the following steps:

  1. Publicly commented on the department’s social media platforms (Twitter/X, Facebook), tagging them directly and calling attention to the upside-down flag.

  2. Watched as multiple members of the public also voiced their concern, with some expressing outrage and confusion about the department’s message.

  3. After no response or correction from the department, we sent a formal internal email on July 4 to the Sheriff, Undersheriff, Assistant Sheriff, and Chief, requesting immediate removal of the post, clarification of how it was approved, and retraining for responsible personnel.

  4. By the 18-hour mark, with the post still live and no acknowledgment issued, we submitted a formal complaint to California POST and the POST Peace Officer Standards Accountability Division, citing violations of POST Regulation 1019 and Senate Bill 2 (SB 2) standards.

 

Why This Matters

Law enforcement officers are held to high standards for a reason: we represent justice, order, and service to the public. Symbolic misuse—especially involving the American flag—is not a minor mistake. It erodes public trust, discredits the department, and reflects a failure of basic oversight and accountability.

If this was a political message disguised as a celebration post, that’s unacceptable. If it was a mistake, it should have been corrected immediately once flagged—not ignored for nearly a full day. Either explanation is troubling.

Under SB 2, law enforcement leaders are now subject to decertification for conduct that involves gross negligence, abuse of authority, failure of supervision, or actions that discredit the profession. This situation is now officially documented and submitted for review.

What We’re Asking For

  • Immediate removal or correction of the post

  • A public explanation from the Sheriff’s Office

  • Internal review and retraining of public communications staff

  • A renewed commitment to flag protocol, neutrality, and professional conduct

Final Thoughts

Patriotism isn’t about symbols—it’s about values. But when symbols are misused, especially by those entrusted to serve the public, it sends a message we cannot ignore.

We will continue to hold this department accountable—not for politics, but for professionalism.

To the public, we say this: You deserve a Sheriff’s Office that respects the flag, respects the truth, and responds when it makes a mistake. We will fight to make sure you get one.

San Francisco Deputy Sheriffs’ Association Stands in Full Support of Mayor Lurie’s Emergency Bill to Combat Fentanyl, Homelessness, and Public Safety Challenges

San Francisco, CA — The San Francisco Deputy Sheriffs’ Association (SFDSA) proudly announces its unwavering support for Mayor Daniel Lurie’s ambitious legislative efforts to address the pressing crises of fentanyl addiction, homelessness, mental health, and public safety in our city. The proposed ordinance represents a bold and necessary step forward, allowing San Francisco to respond to these critical issues with unprecedented speed and efficiency.

The legislation, which accelerates contract approvals, enhances public safety recruitment, and permits private donations to support key initiatives, is a decisive move to overhaul outdated bureaucratic processes and meet the urgent needs of our community.

SFDSA Ken Lomba & Mayor Lurie

Ken Lomba, President of the SFDSA, praised Mayor Lurie’s leadership, stating:

“Mayor Lurie’s bold action demonstrates his commitment to putting the safety and well-being of San Franciscans first. This legislation is the swift and decisive response our city needs to address the intersecting crises of public safety, homelessness, and fentanyl addiction. By streamlining processes and empowering leaders to act quickly, we can deliver real results that restore public trust and make San Francisco a safer, healthier place for all. The SFDSA stands fully behind Mayor Lurie and his vision for our city.”

The SF Chronicle recently highlighted the legislation’s key provisions, including:

  • Streamlined Approvals: Department heads can approve contracts, grants, and leases valued between $10 million and $50 million, significantly reducing the typical nine-month timeline for competitive bidding.
  • Public Safety Hiring: Accelerated recruitment and onboarding processes for critical public safety positions, including deputy sheriffs and 911 operators.
  • Private Funding Support: A six-month window allowing the mayor’s office to solicit and accept private donations to address homelessness and behavioral health crises.

The ordinance also requires robust oversight measures, including annual reports to the Board of Supervisors on services delivered, funds raised, and outcomes achieved, ensuring accountability and transparency.

The SFDSA recognizes the gravity of San Francisco’s challenges and applauds Mayor Lurie’s focus on rapid action and results. This legislation offers a path forward to build 1,500 new shelter beds, open 24/7 crisis centers, and address severe public safety staffing shortages.

As an organization dedicated to the safety and security of all San Franciscans, the SFDSA urges the Board of Supervisors to approve this critical legislation without delay. Together, we can take a monumental step toward reclaiming the safety and dignity of our city.

For media inquiries, please contact:
Ken Lomba, President
San Francisco Deputy Sheriffs’ Association
Phone: 415-696-2428

About the SFDSA
The San Francisco Deputy Sheriffs’ Association (SFDSA) represents the dedicated men and women of the San Francisco Sheriff’s Department. Committed to public safety, community engagement, and justice, the SFDSA supports policies and initiatives that improve the well-being of all San Franciscans.

Open Letter to the Board of Supervisors and Mayor Elect Daniel Lurie about SFSO Critical Infrastructure Needs

FOR IMMEDIATE RELEASE
December 16, 2024

SFDSA Calls for Urgent Action to Address County Jail Conditions, Copies Mayor-Elect Daniel Lurie

San Francisco, CA – Today, the San Francisco Deputy Sheriffs’ Association (SFDSA), led by President Ken Lomba, sent an urgent letter to the San Francisco Board of Supervisors, calling for immediate action to address the critical infrastructure deficiencies at County Jail #3 (CJ3) in San Bruno. The letter highlights the severe impacts on the health and safety of deputies, civilian staff, and inmates and was also sent to Mayor-Elect Daniel Lurie, seeking his leadership in resolving these long-standing issues.

The SFDSA emphasized that CJ3 remains out of compliance with Title 24 of the California Building Code, which mandates proper outdoor recreational areas providing at least one hour of sunlight daily. Currently, small, concrete-enclosed areas with minimal roof openings exist, but they are wholly inadequate, compromising inmate health, increasing safety risks for staff, and inflating costs for the City.

Key Concerns Raised in the Letter

  • Improved Safety for Deputies and Staff: Proper access to sunlight reduces stress and aggression among inmates, leading to better behavior, fewer violent incidents, and a safer work environment for deputies and civilian staff.
  • Deputy Health and Cost Savings: Addressing unsafe and stressful conditions would reduce deputy absenteeism, medical leave, and workers’ compensation claims, saving the City substantial overtime and healthcare costs.
  • Compliance with Legal Standards: CJ3 fails to meet the minimum outdoor exercise requirements outlined in Title 24. The SFDSA’s recently filed amicus brief with the United States Court of Appeals for the Ninth Circuit underscores the urgency of this issue, advocating for immediate reforms to ensure compliance and protect the well-being of all stakeholders.

SFDSA’s Call to Action

The SFDSA urged the Board of Supervisors to:

  1. Allocate funding for the construction of a secure outdoor recreational area at CJ3 to meet legal standards.
  2. Begin planning for a modern, rehabilitation-based jail facility that prioritizes safety, wellness, and efficiency.
  3. Adopt policies and programs that promote wellness for both inmates and staff, reducing long-term costs and enhancing public safety.

Engagement with Mayor-Elect Daniel Lurie

Ken Lomba, President of the SFDSA, expressed optimism about working with Mayor-Elect Lurie to implement meaningful change. “The safety and well-being of our deputies, staff, and inmates cannot be ignored any longer,” said Lomba. “We trust that Mayor-Elect Lurie will demonstrate the leadership needed to address these systemic issues, ensuring compliance with state standards while creating safer, healthier facilities for everyone involved.”

About the SFDSA

The San Francisco Deputy Sheriffs’ Association represents over 620 sworn deputy sheriffs dedicated to maintaining public safety while advocating for improved working conditions and operational standards.

For media inquiries, please contact:
Ken Lomba
President, San Francisco Deputy Sheriffs’ Association
Office: 415-696-2428

SFDSA Files Amicus Brief: Exposes City’s Neglect of Jail Staffing and Failure to Build Modern, Safe Facilities

FOR IMMEDIATE RELEASE
December 12, 2024

San Francisco's Neglect of the Sheriff's Office

 

San Francisco, CA – The San Francisco Deputy Sheriffs’ Association (SFDSA) has filed an amicus curiae brief with the United States Court of Appeals for the Ninth Circuit, shining a spotlight on the City and County of San Francisco’s failure to provide proper staffing and invest in modern, safe jail facilities. Years of neglect have left deputies and inmates in unsafe, outdated conditions, creating a crisis that demands immediate action to protect public safety and uphold state-mandated standards.

A Crisis of Neglect: Staffing and Facilities Ignored

“For far too long, the City has ignored its responsibility to provide adequate staffing and build modern facilities for the San Francisco Sheriff’s Office,” said SFDSA President Ken Lomba. “This neglect jeopardizes the safety of deputies, inmates, and the public we serve. The City must stop dragging its feet and take action to address these dangerous deficiencies.”

The SFDSA’s brief highlights the consequences of the City’s refusal to modernize outdated facilities and meet California’s Title 24 Building Standards, which mandate daily sunlight exposure for inmates. These substandard conditions exacerbate violence, increase deputy stress, and result in higher operational costs, all while violating basic legal requirements.

Key Issues of the Brief

The SFDSA underscores several critical failures by the City:

  • Outdated Facilities: Existing jails lack essential features, such as adequate outdoor exercise areas with sunlight exposure, which are crucial for inmate health and safety.
  • Increased Violence: Poorly designed, overcrowded facilities lead to higher rates of violence, putting deputies at risk.
  • Staffing Shortages: Chronic understaffing forces deputies to work in unsafe conditions, leading to burnout, stress, and reduced morale.
  • Missed Opportunities for Modernization: While other cities invest in state-of-the-art facilities to enhance safety and efficiency, San Francisco’s neglect forces deputies to operate in a system that fails everyone.

Acknowledging Excellence in Advocacy

The SFDSA extends its gratitude to attorney Stuart Price of Price Caspino LLP for his excellent work in preparing and filing the amicus brief. “Mr. Price’s dedication to this case and his commitment to ensuring a safer environment for our deputies and inmates is exemplary,” said Lomba. “His advocacy brings much-needed attention to this critical issue.”

A Call for Immediate Reform

The SFDSA’s brief demands that the City provide at least one hour of daily sunlight exposure for inmates at San Francisco County Jail #3, as required by law. It also calls for immediate investment in modern facilities that meet current standards and address the safety needs of both deputies and inmates.

“San Francisco must stop neglecting its legal and moral obligations to ensure safe, modern facilities for the Sheriff’s Office,” said Lomba. “Investing in proper staffing and infrastructure isn’t optional—it’s essential for safety, efficiency, and public trust.”

About the SFDSA

The San Francisco Deputy Sheriffs’ Association (SFDSA) represents the deputy sheriffs and senior deputies of the San Francisco Sheriff’s Department. Since 1952, the SFDSA has been committed to advocating for the safety, welfare, and professionalism of its members while ensuring the highest standards of public safety.

For media inquiries, contact:
Ken Lomba
President, San Francisco Deputy Sheriffs’ Association
Phone: 415-696-2428

SFDSA’s Relentless Campaign Amplified London Breed’s Failures Like No One Else

The SFDSA ran the most aggressive and far-reaching campaign against London Breed, ensuring her failures dominated the public narrative. While other groups hesitated to directly confront Breed’s record, the SFDSA fearlessly led the charge, making her leadership synonymous with the city’s most pressing crises. With precision, strategy, and bold execution, the SFDSA amplified Breed’s shortcomings to a larger audience than any other organization in the race, setting the tone for the entire mayoral election.

What makes this victory even more significant is that the SFDSA was the only public safety union to endorse Daniel Lurie as a candidate for mayor. This bold and independent move proved pivotal in securing his victory, positioning the SFDSA as a leader in shaping the future of San Francisco.

London Breed's Destruction of San Francisco

Exposing Breed’s Failures and Championing Change

The SFDSA’s campaign focused on holding Breed accountable for six years of ineffectiveness. By emphasizing her mismanagement of critical issues—like the fentanyl crisis, homelessness, and the defunding of law enforcement—the SFDSA became the loudest and most impactful voice in the election.

  • Unmatched Endorsement Strategy: While other public safety unions avoided directly challenging Breed, the SFDSA endorsed Daniel Lurie, a candidate whose platform aligned with our mission to restore public safety and accountability in San Francisco.
  • Dominating the Narrative: Viral nicknames like “Fentanyl Breed,” “Defunder Breed,” and “Homeless Czar Breed” became shorthand for her administration’s incompetence, shaping how San Franciscans viewed her leadership.

This bold decision to endorse Lurie and attack Breed set the SFDSA apart as a driving force for change, influencing public opinion and the course of the election.


Daniel Lurie: The SFDSA’s Vision for Leadership

The SFDSA’s endorsement of Daniel Lurie wasn’t just a political move—it was a commitment to addressing San Francisco’s most pressing challenges. Lurie’s platform focused on:

  • Restoring Public Safety: Increasing staffing for law enforcement and addressing the city’s spiraling crime rates.
  • Fighting the Fentanyl Crisis: Implementing meaningful reforms to curb overdoses and hold drug dealers accountable.
  • Solving Homelessness: Pursuing innovative and effective solutions to get individuals off the streets and into supportive housing.

By endorsing Lurie, the SFDSA sent a clear message: public safety and accountability must be at the heart of San Francisco’s future.


SFDSA’s Multi-Pronged Campaign Strategy

The SFDSA executed a highly focused campaign that leveraged both modern and traditional outreach tools to ensure its message reached San Francisco voters.

Social Media Campaigns with Over 2 Million Views

The SFDSA’s social media campaigns were a game-changer. With over 2 million views, our posts and videos ensured that San Francisco voters repeatedly encountered our messaging in various forms.

  • Targeted Messaging: Ads and videos zeroed in on Breed’s most glaring failures, linking her directly to rising crime, the fentanyl epidemic, and homelessness.
  • Viral Impact: The SFDSA’s online content didn’t just inform—it sparked outrage. Nicknames like “Fentanyl Breed” trended locally, driving conversations across social platforms and further embedding her failures in the public’s mind.

Mailers That Left No Room for Doubt

We sent out approximately 300,000 mailers citywide, detailing Breed’s disastrous record.

  • Farrell-Focused Mailers: Two versions promoted Mark Farrell, emphasizing his strong stance on public safety and fiscal responsibility as a direct contrast to Breed’s weak leadership.
  • Anti-Breed Messaging: The remaining mailers honed in on her failures, ensuring that voters were armed with the facts about her inability to govern effectively.

Online Videos and TV Commercials

The SFDSA didn’t stop at social media. Professionally produced online videos and TV commercials reached voters on multiple platforms.

  • Unflinching Criticism: Videos showcased Breed’s failures in stark detail, leaving no ambiguity about the consequences of her policies.
  • Expanding the Conversation: By reinforcing these messages on television and online, we ensured Breed’s shortcomings were part of every voter’s conversation leading up to Election Day.

Partnering with Breexit.org

Recognizing the need to expand our reach even further, the SFDSA became the largest donor to Richie Greenberg’s Breexit.org, an anti-Breed PAC dedicated to exposing her failures and unseating her.

  • Collaboration for Maximum Impact: While Breexit.org provided an additional platform for anti-Breed messaging, our significant contributions helped amplify their efforts, ensuring the message spread widely.

No other organization matched the SFDSA’s commitment to exposing Breed. Our partnership with Breexit.org further underscored our leadership in the fight to unseat her.


The SFDSA: A Bold Voice for Change

What sets the SFDSA apart is that we stood alone in holding Breed accountable while supporting Daniel Lurie as the candidate to lead San Francisco into a new era.

  • Unique Endorsement: As the only public safety union to endorse Lurie, the SFDSA demonstrated both foresight and commitment to bold, necessary change.
  • Relentless Advocacy: The SFDSA’s campaign was uncompromising in exposing Breed’s failures and elevating Lurie’s vision, providing voters with the truth that no one else was willing to share.

The Result: A New Era for San Francisco

Daniel Lurie’s victory marks a turning point for San Francisco. With Lurie as mayor-elect, the city now has a leader ready to prioritize public safety, tackle the fentanyl epidemic, and implement meaningful solutions to homelessness.

The SFDSA’s campaign was instrumental in this outcome. By exposing Breed’s failures and promoting Daniel Lurie as the city’s best hope, the association not only influenced the election but also demonstrated the power of strategic advocacy in shaping the city’s future.

As San Francisco moves forward, the SFDSA remains committed to working with Lurie to ensure that public safety, accountability, and reform remain top priorities. This campaign wasn’t just about defeating London Breed—it was about setting a new standard for leadership that truly serves the people. And we delivered.

Fentanyl Breed: 3,000+ Deaths, Empty Promises, and a City Abandoned

San Francisco is a city in crisis, and every year, the toll of the fentanyl epidemic grows more devastating. Despite public statements on enforcement and treatment, the reality in San Francisco tells a very different story. The alarming spread of open-air drug use from downtown into neighborhoods like the Mission District reflects a policy approach that isn’t working, leaving our communities, businesses, and city economy to suffer. For three years, the people of San Francisco have watched Mayor London Breed promise change while drug overdoses skyrocket, crime rises, and businesses close their doors.

Fentanyl-Breed

In August 2021, SFDSA President Ken Lomba took this crisis to a national stage during an interview on CNN with Erin Burnett. In a profound statement, Lomba pointed out that while COVID-19 had tragically taken around 130 lives in the city that year, overdose deaths were approaching 700. He questioned why overdose deaths weren’t being treated with the same urgency and called for the city to recognize the fentanyl crisis as an emergency. Lomba’s statement resonated worldwide, drawing praise from leaders across city departments who thanked him for raising the issue. Yet despite this urgent call to action, Mayor Breed has consistently failed to act meaningfully, leaving lives, livelihoods, and the city’s future at risk.

 

 

A Crisis Ignored: The Spread of Open-Air Drug Use Across San Francisco

Mayor Breed’s re-election platform claims a firm stance on ending open-air drug dealing, stating, “Open-air drug dealing and use are not acceptable in this city. Not in the Tenderloin or SoMa. Not anywhere.” Yet the reality is that drug activity, once concentrated in these neighborhoods, has spread to other areas like the Mission District, which has become an increasingly unsafe environment for residents and businesses alike. The city’s inaction has made San Francisco a known destination for drug users and dealers, and the continued spread shows that her administration’s policies are ineffective.

Breed’s platform highlights increased arrests and partnerships with agencies like the SFPD, SF Sheriff’s Office, and even the National Guard, claiming these steps doubled drug arrests in 2023. But arrest numbers alone don’t capture the reality in our streets. Simply pushing drug activity from one neighborhood to another doesn’t solve the problem—it merely shifts it, leaving the underlying crisis unaddressed.

A Hollow Approach to Treatment and Prevention

Breed’s platform points to expanding treatment options, including an additional 400 treatment beds and initiatives like Prop F, which requires treatment for adults receiving city assistance. However, the absence of a dedicated, abstinence-based rehabilitation center shows a critical gap in her approach. Treatment programs are vital, but without a facility providing structured, supportive, abstinence-focused recovery, the city lacks the resources to make a real difference. For those struggling with addiction, these facilities offer a chance for long-term recovery in a controlled environment, addressing the underlying issues that lead to drug dependency.

By failing to implement a comprehensive rehabilitation center, Breed’s administration has left residents without the options they need to overcome addiction and rebuild their lives. The city’s continued reliance on harm reduction alone, without a balance of recovery-focused initiatives, has kept overdose numbers high while ignoring the broader needs of those affected by addiction.

Prioritizing Policies that Undermine Public Safety

Instead of focusing on addiction treatment and community safety, Mayor Breed has chosen to direct resources toward policies that allow repeat offenders back onto the streets under ankle monitoring. This “reform” approach has not only failed to deter crime but has put communities at risk. When violent felons and drug offenders are repeatedly released, they not only continue to engage in drug activity but also contribute to rising crime rates. This trend has driven small businesses out of neighborhoods, frightened away tourists, and left families and residents feeling unsafe in their own city.

 

 

A Disregard for Human Life and the City’s Economic Health

Each overdose death represents not just a statistic but a lost life—a person with friends, family, and a future cut short. Mayor Breed’s lack of a proactive, life-centered plan demonstrates a disregard for the value of human life. For three years, the city has seen overdose deaths rise with no effective intervention. President Lomba’s statement on CNN highlighted this urgency, yet Breed’s administration has failed to respond with the necessary focus and resources to address the crisis.

The impact extends beyond personal tragedy; it has crippled San Francisco’s economy. Drug use and the associated crime have emptied once-thriving business districts, as shoppers and tourists avoid areas plagued by open drug markets and theft. The economic repercussions are far-reaching—small businesses that have served communities for years are closing, and prospective businesses are wary of setting up shop in a city unable to maintain safe public spaces.

 

 

 

The Need for Real Leadership and a Unified, Effective Response

Mayor Breed’s approach has failed San Franciscans. To truly address this crisis, the city needs a leader who values human life, supports recovery and rehabilitation, and will take decisive action to save lives, restore public safety, and rebuild the city’s economy. Effective change demands:

  1. A Comprehensive Rehabilitation and Recovery Center: Establishing a dedicated, abstinence-based rehabilitation center that provides a structured environment for recovery. This is not only a public health measure but a crucial step toward helping individuals reclaim their lives.
  2. Public Safety Measures Focused on Accountability: Ending the cycle of releasing violent offenders and repeat drug users onto the streets, instead pursuing policies that balance compassion with accountability to ensure public safety.
  3. Support for Small Businesses and Economic Recovery: Addressing the public safety crisis and the overdose epidemic is essential to reviving San Francisco’s economy. By focusing on safe streets, San Francisco can once again become a welcoming environment for shoppers, tourists, and new businesses.

San Francisco deserves leadership that puts people before politics, that values every life lost, and that is committed to the safety and prosperity of the entire community. Mayor Breed’s record shows a troubling lack of regard for these principles. San Franciscans need a leader who will take action to end the cycle of addiction and crime, protect lives, and revitalize the city. After three years of broken promises, the time for change is now.

The people of San Francisco deserve a city where lives are valued, where communities are safe, and where businesses can thrive. It’s time for real leadership to make that vision a reality.

 

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC. Not authorized by a candidate or committee controlled by a candidate. Financial disclosures are available at sfethics.org.”

London Breed’s Leadership: Enabling Chaos, Facilitating Addiction, and Failing San Francisco

San Francisco is in crisis. The city that was once the pride of the West Coast has become a symbol of lawlessness, addiction, and failed leadership. London Breed’s policies, flip-flopping on key issues, have taken us to this point. Under her watch, San Francisco has experienced record-high overdose deaths, rampant open-air drug use, and an escalation of public disorder.

In 2023, San Francisco witnessed the deadliest year on record for overdose deaths. More than 3,000 lives have been lost to fentanyl during Breed’s tenure, and the city has spiraled into chaos. Yet, despite these catastrophic numbers, Mayor Breed continues to mislead San Franciscans with failed policies, political opportunism, and inconsistency.

As the 2024 mayoral election approaches, San Franciscans must ask themselves: Is this the future we want for our city?

Mark Farrell

Breed’s Flip-Flopping on Safe Consumption Sites: A Failed Experiment

In 2020, Mayor Breed announced her plan to create safe consumption sites, where individuals could use drugs under supervision. Breed championed these sites as part of a broader “harm reduction” strategy to address the opioid crisis. But as overdose deaths skyrocketed, it became clear that these policies were not solving the problem. Instead, they were enabling it.

Breed’s support for the Tenderloin Linkage Center, a “state of emergency” experiment in the heart of San Francisco’s Tenderloin District, allowed drug users to openly consume narcotics under the guise of harm reduction. In just 11 months, the center reversed 333 overdoses, but rather than addressing the root cause of addiction or cleaning up the streets, the site became a symbol of Breed’s failure to get control of the crisis.

Breed’s response? Close the center without explanation in December 2022. Her experiment ended, leaving the city with nothing but higher death tolls and continued disorder. Instead of delivering solutions, Breed’s leadership amounted to little more than an expensive failed experiment.

Inconsistency at the Helm: Political Survival Over San Francisco’s Well-Being

Breed’s recent pivot to law-and-order rhetoric is nothing more than an attempt to salvage her political career as the 2024 mayoral election approaches. After years of enabling open-air drug use through her harm reduction policies, she has now begun increasing police patrols and arrests in a transparent effort to convince voters she’s serious about public safety.

This shift isn’t based on conviction or a real plan—it’s pure political calculation. Mayor Breed has seen the writing on the wall. She knows San Franciscans are fed up with the lawlessness, the crime, the rampant drug use, and the neglect of public safety. But after years of facilitating and perpetuating addiction, her sudden crackdown rings hollow.

Where was this concern for public safety when she allowed open drug use in the Tenderloin? Where was the law-and-order approach when she pushed for safe consumption sites while overdose deaths surged to record highs?

Breed’s actions show a clear pattern: she panders to public opinion only when it benefits her politically. In 2020 and 2021, it was politically expedient to push for harm reduction. Now, with an election looming, she’s flipped to a tougher stance on crime. But after years of enabling the very disorder she now claims to be addressing, can San Franciscans trust her sudden shift?

Safe Consumption Sites: Enabling Lawlessness, Perpetuating Addiction

Breed’s support for safe consumption sites has had devastating consequences. While these sites were supposed to reduce harm, they normalized drug use and contributed to the public disorder that now defines San Francisco’s streets. And the evidence is clear: under Breed’s leadership, overdose deaths soared.

Governor Gavin Newsom, recognizing the dangers posed by these sites, vetoed a state bill that would have allowed them to operate legally. Yet, even after this veto, Breed continued to push for local sites, defying state law and ignoring the public’s safety.

Her insistence on opening safe consumption sites, even when faced with overwhelming evidence that they were failing, shows a clear disregard for the well-being of San Francisco’s residents. Instead of providing treatment and recovery options, these sites acted as enablers of addiction, keeping people trapped in a cycle of drug use and dependence.

San Francisco needs leadership that prioritizes recovery, safety, and accountability. Mayor Breed’s harm reduction strategy has failed. Her inconsistency and opportunism have created an environment where addiction flourishes, crime rises, and families feel unsafe.

Mark Farrell: The Leader San Francisco Needs

In contrast to Breed’s failed leadership, Mark Farrell has a clear, consistent, and actionable plan to fix San Francisco. He understands that law and order are essential to rebuilding the city, but he also knows that addiction must be treated with a recovery-first approach.

Farrell’s plan focuses on:

  • Declaring a fentanyl state of emergency, with more armed California National Guard officers to address open-air drug markets and trafficking.
  • Building a large-scale, 24/7 centralized intake center, staffed with social workers and medical professionals, to triage those in need and guide them through recovery.
  • Scrapping Breed’s failed Overdose Prevention Plan, which has enabled drug use, and shifting the focus to recovery-first and abstinence-based options.
  • Increasing police staffing levels to serve as a deterrent to drug dealing and public drug use, while also providing more recovery beds and detox opportunities for those in need.
  • Reforming pretrial detention to end the cycle of catch-and-release policies that Breed allowed to flourish, and ensuring that individuals revived with Narcan receive mandated treatment.

Mark Farrell’s vision is one of a cleaner, safer, and thriving San Francisco—a city where families can walk the streets without fear, where businesses can prosper, and where addiction is treated as a public health crisis with real solutions, not empty promises.

Time to Choose: Failed Leadership or Real Change?

San Franciscans deserve better than London Breed’s inconsistency and political gamesmanship. Under her watch, our city has fallen into chaos. Her policies have facilitated addiction, enabled lawlessness, and contributed to the deterioration of public safety.

Mark Farrell offers the real leadership San Francisco needs. He has a plan to save lives, restore safety, and clean up our streets. This election is a choice between more of the same chaos under Breed or a better, brighter future for San Francisco with Farrell at the helm.

The choice is yours. Vote for Mark Farrell. It’s time to fix San Francisco.

 

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC. Not authorized by a candidate or committee controlled by a candidate. Financial disclosures are available at sfethics.org.”