SFDSA’s Relentless Campaign Amplified London Breed’s Failures Like No One Else

The SFDSA ran the most aggressive and far-reaching campaign against London Breed, ensuring her failures dominated the public narrative. While other groups hesitated to directly confront Breed’s record, the SFDSA fearlessly led the charge, making her leadership synonymous with the city’s most pressing crises. With precision, strategy, and bold execution, the SFDSA amplified Breed’s shortcomings to a larger audience than any other organization in the race, setting the tone for the entire mayoral election.

What makes this victory even more significant is that the SFDSA was the only public safety union to endorse Daniel Lurie as a candidate for mayor. This bold and independent move proved pivotal in securing his victory, positioning the SFDSA as a leader in shaping the future of San Francisco.

London Breed's Destruction of San Francisco

Exposing Breed’s Failures and Championing Change

The SFDSA’s campaign focused on holding Breed accountable for six years of ineffectiveness. By emphasizing her mismanagement of critical issues—like the fentanyl crisis, homelessness, and the defunding of law enforcement—the SFDSA became the loudest and most impactful voice in the election.

  • Unmatched Endorsement Strategy: While other public safety unions avoided directly challenging Breed, the SFDSA endorsed Daniel Lurie, a candidate whose platform aligned with our mission to restore public safety and accountability in San Francisco.
  • Dominating the Narrative: Viral nicknames like “Fentanyl Breed,” “Defunder Breed,” and “Homeless Czar Breed” became shorthand for her administration’s incompetence, shaping how San Franciscans viewed her leadership.

This bold decision to endorse Lurie and attack Breed set the SFDSA apart as a driving force for change, influencing public opinion and the course of the election.


Daniel Lurie: The SFDSA’s Vision for Leadership

The SFDSA’s endorsement of Daniel Lurie wasn’t just a political move—it was a commitment to addressing San Francisco’s most pressing challenges. Lurie’s platform focused on:

  • Restoring Public Safety: Increasing staffing for law enforcement and addressing the city’s spiraling crime rates.
  • Fighting the Fentanyl Crisis: Implementing meaningful reforms to curb overdoses and hold drug dealers accountable.
  • Solving Homelessness: Pursuing innovative and effective solutions to get individuals off the streets and into supportive housing.

By endorsing Lurie, the SFDSA sent a clear message: public safety and accountability must be at the heart of San Francisco’s future.


SFDSA’s Multi-Pronged Campaign Strategy

The SFDSA executed a highly focused campaign that leveraged both modern and traditional outreach tools to ensure its message reached San Francisco voters.

Social Media Campaigns with Over 2 Million Views

The SFDSA’s social media campaigns were a game-changer. With over 2 million views, our posts and videos ensured that San Francisco voters repeatedly encountered our messaging in various forms.

  • Targeted Messaging: Ads and videos zeroed in on Breed’s most glaring failures, linking her directly to rising crime, the fentanyl epidemic, and homelessness.
  • Viral Impact: The SFDSA’s online content didn’t just inform—it sparked outrage. Nicknames like “Fentanyl Breed” trended locally, driving conversations across social platforms and further embedding her failures in the public’s mind.

Mailers That Left No Room for Doubt

We sent out approximately 300,000 mailers citywide, detailing Breed’s disastrous record.

  • Farrell-Focused Mailers: Two versions promoted Mark Farrell, emphasizing his strong stance on public safety and fiscal responsibility as a direct contrast to Breed’s weak leadership.
  • Anti-Breed Messaging: The remaining mailers honed in on her failures, ensuring that voters were armed with the facts about her inability to govern effectively.

Online Videos and TV Commercials

The SFDSA didn’t stop at social media. Professionally produced online videos and TV commercials reached voters on multiple platforms.

  • Unflinching Criticism: Videos showcased Breed’s failures in stark detail, leaving no ambiguity about the consequences of her policies.
  • Expanding the Conversation: By reinforcing these messages on television and online, we ensured Breed’s shortcomings were part of every voter’s conversation leading up to Election Day.

Partnering with Breexit.org

Recognizing the need to expand our reach even further, the SFDSA became the largest donor to Richie Greenberg’s Breexit.org, an anti-Breed PAC dedicated to exposing her failures and unseating her.

  • Collaboration for Maximum Impact: While Breexit.org provided an additional platform for anti-Breed messaging, our significant contributions helped amplify their efforts, ensuring the message spread widely.

No other organization matched the SFDSA’s commitment to exposing Breed. Our partnership with Breexit.org further underscored our leadership in the fight to unseat her.


The SFDSA: A Bold Voice for Change

What sets the SFDSA apart is that we stood alone in holding Breed accountable while supporting Daniel Lurie as the candidate to lead San Francisco into a new era.

  • Unique Endorsement: As the only public safety union to endorse Lurie, the SFDSA demonstrated both foresight and commitment to bold, necessary change.
  • Relentless Advocacy: The SFDSA’s campaign was uncompromising in exposing Breed’s failures and elevating Lurie’s vision, providing voters with the truth that no one else was willing to share.

The Result: A New Era for San Francisco

Daniel Lurie’s victory marks a turning point for San Francisco. With Lurie as mayor-elect, the city now has a leader ready to prioritize public safety, tackle the fentanyl epidemic, and implement meaningful solutions to homelessness.

The SFDSA’s campaign was instrumental in this outcome. By exposing Breed’s failures and promoting Daniel Lurie as the city’s best hope, the association not only influenced the election but also demonstrated the power of strategic advocacy in shaping the city’s future.

As San Francisco moves forward, the SFDSA remains committed to working with Lurie to ensure that public safety, accountability, and reform remain top priorities. This campaign wasn’t just about defeating London Breed—it was about setting a new standard for leadership that truly serves the people. And we delivered.

Fentanyl Breed: 3,000+ Deaths, Empty Promises, and a City Abandoned

San Francisco is a city in crisis, and every year, the toll of the fentanyl epidemic grows more devastating. Despite public statements on enforcement and treatment, the reality in San Francisco tells a very different story. The alarming spread of open-air drug use from downtown into neighborhoods like the Mission District reflects a policy approach that isn’t working, leaving our communities, businesses, and city economy to suffer. For three years, the people of San Francisco have watched Mayor London Breed promise change while drug overdoses skyrocket, crime rises, and businesses close their doors.

Fentanyl-Breed

In August 2021, SFDSA President Ken Lomba took this crisis to a national stage during an interview on CNN with Erin Burnett. In a profound statement, Lomba pointed out that while COVID-19 had tragically taken around 130 lives in the city that year, overdose deaths were approaching 700. He questioned why overdose deaths weren’t being treated with the same urgency and called for the city to recognize the fentanyl crisis as an emergency. Lomba’s statement resonated worldwide, drawing praise from leaders across city departments who thanked him for raising the issue. Yet despite this urgent call to action, Mayor Breed has consistently failed to act meaningfully, leaving lives, livelihoods, and the city’s future at risk.

 

 

A Crisis Ignored: The Spread of Open-Air Drug Use Across San Francisco

Mayor Breed’s re-election platform claims a firm stance on ending open-air drug dealing, stating, “Open-air drug dealing and use are not acceptable in this city. Not in the Tenderloin or SoMa. Not anywhere.” Yet the reality is that drug activity, once concentrated in these neighborhoods, has spread to other areas like the Mission District, which has become an increasingly unsafe environment for residents and businesses alike. The city’s inaction has made San Francisco a known destination for drug users and dealers, and the continued spread shows that her administration’s policies are ineffective.

Breed’s platform highlights increased arrests and partnerships with agencies like the SFPD, SF Sheriff’s Office, and even the National Guard, claiming these steps doubled drug arrests in 2023. But arrest numbers alone don’t capture the reality in our streets. Simply pushing drug activity from one neighborhood to another doesn’t solve the problem—it merely shifts it, leaving the underlying crisis unaddressed.

A Hollow Approach to Treatment and Prevention

Breed’s platform points to expanding treatment options, including an additional 400 treatment beds and initiatives like Prop F, which requires treatment for adults receiving city assistance. However, the absence of a dedicated, abstinence-based rehabilitation center shows a critical gap in her approach. Treatment programs are vital, but without a facility providing structured, supportive, abstinence-focused recovery, the city lacks the resources to make a real difference. For those struggling with addiction, these facilities offer a chance for long-term recovery in a controlled environment, addressing the underlying issues that lead to drug dependency.

By failing to implement a comprehensive rehabilitation center, Breed’s administration has left residents without the options they need to overcome addiction and rebuild their lives. The city’s continued reliance on harm reduction alone, without a balance of recovery-focused initiatives, has kept overdose numbers high while ignoring the broader needs of those affected by addiction.

Prioritizing Policies that Undermine Public Safety

Instead of focusing on addiction treatment and community safety, Mayor Breed has chosen to direct resources toward policies that allow repeat offenders back onto the streets under ankle monitoring. This “reform” approach has not only failed to deter crime but has put communities at risk. When violent felons and drug offenders are repeatedly released, they not only continue to engage in drug activity but also contribute to rising crime rates. This trend has driven small businesses out of neighborhoods, frightened away tourists, and left families and residents feeling unsafe in their own city.

 

 

A Disregard for Human Life and the City’s Economic Health

Each overdose death represents not just a statistic but a lost life—a person with friends, family, and a future cut short. Mayor Breed’s lack of a proactive, life-centered plan demonstrates a disregard for the value of human life. For three years, the city has seen overdose deaths rise with no effective intervention. President Lomba’s statement on CNN highlighted this urgency, yet Breed’s administration has failed to respond with the necessary focus and resources to address the crisis.

The impact extends beyond personal tragedy; it has crippled San Francisco’s economy. Drug use and the associated crime have emptied once-thriving business districts, as shoppers and tourists avoid areas plagued by open drug markets and theft. The economic repercussions are far-reaching—small businesses that have served communities for years are closing, and prospective businesses are wary of setting up shop in a city unable to maintain safe public spaces.

 

 

 

The Need for Real Leadership and a Unified, Effective Response

Mayor Breed’s approach has failed San Franciscans. To truly address this crisis, the city needs a leader who values human life, supports recovery and rehabilitation, and will take decisive action to save lives, restore public safety, and rebuild the city’s economy. Effective change demands:

  1. A Comprehensive Rehabilitation and Recovery Center: Establishing a dedicated, abstinence-based rehabilitation center that provides a structured environment for recovery. This is not only a public health measure but a crucial step toward helping individuals reclaim their lives.
  2. Public Safety Measures Focused on Accountability: Ending the cycle of releasing violent offenders and repeat drug users onto the streets, instead pursuing policies that balance compassion with accountability to ensure public safety.
  3. Support for Small Businesses and Economic Recovery: Addressing the public safety crisis and the overdose epidemic is essential to reviving San Francisco’s economy. By focusing on safe streets, San Francisco can once again become a welcoming environment for shoppers, tourists, and new businesses.

San Francisco deserves leadership that puts people before politics, that values every life lost, and that is committed to the safety and prosperity of the entire community. Mayor Breed’s record shows a troubling lack of regard for these principles. San Franciscans need a leader who will take action to end the cycle of addiction and crime, protect lives, and revitalize the city. After three years of broken promises, the time for change is now.

The people of San Francisco deserve a city where lives are valued, where communities are safe, and where businesses can thrive. It’s time for real leadership to make that vision a reality.

 

“Paid for by the San Francisco Deputy Sheriffs’ Association PAC. Not authorized by a candidate or committee controlled by a candidate. Financial disclosures are available at sfethics.org.”

San Francisco’s Task Force Launch Sparks Questions Over Sheriff Miyamoto’s Omission

In the latest effort to combat the fentanyl crisis in San Francisco, Governor Gavin Newsom and Mayor London Breed announced the establishment of a joint law enforcement task force. However, the absence of Sheriff Paul Miyamoto and his department from this crucial collaboration has led to discussions and concerns about the comprehensiveness of the initiative and its potential impact on effective law enforcement coordination.

Governor Newsom and Mayor Breed emphasized the urgency of the fentanyl crisis and the need to hold those involved in drug trafficking accountable. The newly formed task force, which includes the San Francisco Police Department, the District Attorney’s Office, the California Highway Patrol, and the California National Guard, aims to handle opioid-related deaths as homicide cases, demonstrating a unified approach to addressing the devastating effects of fentanyl on the local community.

Gov Newsom and Mayor Breed Excluded SF Sheriff
Gov Newsom and Mayor Breed Excluded SF Sheriff

Sheriff Paul Miyamoto’s exclusion from the task force, despite the active involvement of his deputies in patrolling and making arrests in the Tenderloin and SOMA areas, addressing the fentanyl crisis, has raised questions about the decision-making process and the potential implications for effective collaboration among law enforcement agencies. The Sheriff’s Department’s hands-on experience and in-depth understanding of the local communities could significantly contribute to the overall effectiveness of the task force’s operations and strategies.

Critics have also questioned the participation of the California Highway Patrol and the California National Guard, highlighting the importance of including the Sheriff’s Department, actively engaged in tackling the fentanyl crisis on the ground in the Tenderloin and SOMA areas. The exclusion of the Sheriff’s Department has prompted concerns about the comprehensive approach of the task force in addressing the fentanyl crisis, especially considering the experience and contributions that the Sheriff’s Department could offer.

As San Francisco continues to grapple with the far-reaching consequences of the fentanyl crisis, the inclusion of all key stakeholders, including the Sheriff’s Department, remains crucial. A collaborative and inclusive approach is essential to effectively address the challenges posed by the fentanyl crisis and ensure the safety and well-being of the community. It is imperative for local authorities to foster transparent communication and a spirit of cooperation among all law enforcement agencies to effectively tackle the ongoing crisis.

Ensuring Public Safety: The Vital Need for Armed Peace Officers in the Medical Examiner’s Office

SF Medical Examiner Investigator In recent times, the role of peace officers within the Medical Examiner’s Office has come under scrutiny. The issue at hand revolves around the authorization for these peace officers to carry firearms on duty. Our union, recognizing the potential risks and the impact on public safety, initiated a letter correspondence with the Medical Examiner’s Office. This article delves into the critical importance of arming these peace officers and highlights our recent response to address the matter.

The Medical Examiner’s Office plays a crucial role in investigating deaths and providing critical insights into the causes. However, it is essential to acknowledge that these investigations often take place in challenging environments, including high crime areas. The presence of peace officers within the Medical Examiner’s Office is not a mere formality; it serves as a vital component in ensuring the safety of all involved.

Our Initial Request: Recognizing the potential dangers faced by Medical Examiner Investigators, our union penned a letter to the Medical Examiner’s Office, urging them to authorize peace officers to carry firearms on duty. We highlighted the detrimental impact of disallowing these peace officers from being armed and emphasized the negative implications on public safety. It was our firm belief that by granting them the ability to carry firearms, we could enhance their capacity to respond to emergencies, protect themselves, and effectively fulfill their responsibilities.

The Medical Examiner Office’s Response: In their response, the Medical Examiner’s Office downplayed the peace officerCA Peace Officer Standards and Training designation within their agency and did not even acknowledge that they have California Peace Officer Standard of Training Certification, emphasizing their civilian-led approach. While we appreciate their perspective, it is crucial to recognize that peace officers play a pivotal role in enforcing laws, protecting the public, and responding to emergencies. Dismissing their authority and the need for them to be armed undermines their effectiveness and compromises the safety of both the investigators and the communities they serve.

In our recent response to the Medical Examiner’s Office, we reiterated the criticality of authorizing peace officers within the Medical Examiner’s Office to carry firearms on duty. We emphasized that this decision was not a form of defunding police power but rather a proactive measure to enhance public safety. By enabling our Medical Examiner Investigators to be armed, we ensure they have the means to protect themselves, others, and intervene in potentially dangerous situations. Moreover, it alleviates the burden on local law enforcement agencies, enabling them to allocate resources more efficiently.

The ongoing dialogue between our union and the Medical Examiner’s Office highlights the pressing need to address the issue of arming peace officers within the Medical Examiner’s Office. It is vital to recognize that public safety should always remain a top priority. By granting peace officers the ability to carry firearms, we can ensure the safety of our investigators and enhance their effectiveness in responding to emergencies. It is our hope that the Medical Examiner’s Office will reevaluate their stance and take decisive action that aligns with the shared commitment to public safety.

Together, let us work towards a safer future, where peace officers in the Medical Examiner’s Office can perform their duties without compromising their safety or the safety of the public they serve.

Ken Lomba
President, San Francisco Deputy Sheriffs’ Association
Representing the OCME Investigators
(415) 696-2428

 

San Francisco Sheriff’s Office Takes Bold Action as Mayor Breed’s Strategies Fall Short in Drug Crisis

In a stunning turn of events, the San Francisco Sheriff’s Office has emerged as the driving force in the fight against the escalating drug crisis, as Mayor London Breed’s strategies continue to fall short. With the city grappling with drug-related issues, Sheriff Paul Miyamoto has taken decisive action, unveiling a courageous plan to deploy 130 additional deputies to the troubled Tenderloin and South of Market (SoMa) neighborhoods.

SF Sheriff Tenderloin Initiative
SF Sheriff Tenderloin Initiative

While Mayor Breed’s approach has faced criticism for its ineffectiveness, Sheriff Miyamoto has stepped up to lead the charge in tackling the deep-rooted drug problem. With resolute determination, the Sheriff’s Office has presented a comprehensive strategy to address drug dealers and individuals openly using drugs in public. The deployment of additional deputies, starting this month, signifies a seismic shift in the battle against crime and substance abuse.

Sheriff Miyamoto, flanked by concerned citizens and law enforcement officials, announced this groundbreaking initiative outside City Hall. With unwavering resolve, he highlighted the urgent need for effective action in combating the city’s drug crisis. The Sheriff’s Office, guided by a steadfast commitment to public safety, is now taking the reins in the quest to find real solutions.

While the Sheriff’s Office courageously assumes a leading role, it is no secret that Mayor Breed’s strategies have fallen short of expectations. The current approach has been marred by limited success and persistent challenges. Public health experts have long decried the idea of relying on incarceration and criminalization as effective means to address substance abuse disorders.


However, the San Francisco Sheriff’s Office’s proactive stance offers hope for a different path forward. By increasing law enforcement presence and targeting drug-related offenses, they aim to restore order and offer a helping hand to those struggling with addiction. The Sheriff’s Office’s unwavering dedication to the community’s well-being is a testament to their commitment to creating lasting change.

Nevertheless, significant hurdles remain in this uphill battle. Both the San Francisco Police Department and the Sheriff’s Office confront staffing shortages that hinder their ability to effectively address the city’s safety concerns. Police Chief Bill Scott emphasized the importance of receiving adequate funding and support from elected officials to overcome these challenges. The commitment of city leaders to address staffing issues will be crucial in achieving tangible progress.

As the San Francisco Sheriff’s Office takes bold strides in confronting the drug crisis, it is evident that their approach stands in stark contrast to Mayor Breed’s faltering strategies. With their specialized training and unwavering dedication, the Sheriff’s Office deputies will fearlessly patrol the streets, tackling criminal elements head-on and extending a lifeline to those lost in the grips of addiction.

While the Sheriff’s Office shoulders the burden of this monumental task, it is vital for the community to rally behind them. Together, we can bring about meaningful change, ensuring a safer and healthier future for San Francisco. Let us unite in support of the determined men and women of the San Francisco Sheriff’s Office as they lead the charge to reshape our city’s destiny in the face of a daunting drug crisis.

SF JAIL HEADED FOR DISASTER

San Francisco Deputy Sheriffs have the honor of having served under the only progressive sheriff in California, Michael Hennessy. Our goal was to promote restorative justice, assist offenders into adopting law abiding lives, reduce recidivism, and improve community life.

The current Sheriff’s Department is headed for disaster. Currently, staffing of deputy sheriff’s is at 70% of what is required, and the current Sheriff has slashed programs, increased lockups (prisoners face 23 hours a day in confinement); blown holes in his budget through mandatory overtime, while increasing administration staff, non-essential programs and taken resources away from our core mission, which is running the jails. Sheriff Miyamoto claims there are 176 vacant positions and as a result inmates receive no family visits, inmates are locked in cells for longer, and all regular programs have been cut leaving only a few video/correspondence programs. Even religious services have been cut. No more Catholic services, no more Protestant services, no more Jehovah services, no Muslim services. And addiction services such as AA have been cut.

As a result, the jail’s current policies of increased lock downs and reduced programs have increased the mental health issues of inmates, imperil deputy sheriffs’ safety due to inmates taking out their increased anxieties and tensions on deputies, and cause more staffing issues by encouraging retirements and deputies to leave their jobs.

In the meantime, the Sheriff faces two class action lawsuits because the jails, ignoring Title 24, provides no outdoor access to inmates, so inmates are housed under fluorescent lights, 24/7, 365, and the Sheriff faces accusations of violating inmates’ constitutional right to sleep by forcing breakfast to wake up between 4 am and 4:30 am for breakfast. These lawsuits have the possibility of large judgements against the Sheriff’s Department.

The new DA Brooke Jenkins’ promise to increase prosecution i.e., of fentanyl pushers, as stated in her press interviews, means an increase in incarceration and we don’t have the deputy staff to properly run the jail.

To meet the needs of San Francisco, the Mayor and the Sheriff must adequately staff deputy sheriff’s, at minimum increase the staffing to the 2019 level, with additional hiring of 82 more deputy sheriffs. Recruiting and retention should be a priority and it hasn’t been. A revolving door at the jail serves the needs of no one. Properly staff our jails. Return all programs, particularly addiction treatment and anger management programs.

PROOF:
Exhibit A – staffing report for June 2022 (606 deputies, 23 senior deputies = 629, and 71 sergeants) versus July 2019 (712 sheriff’s deputies and 49 senior deputies = 759, and 57 sergeants). This shows more expensive officers increase at the expense of the line deputies who do the work.
Exhibit B – Consultant staffing analysis: Deputy vacancies are even higher than what Sheriff Miyamoto claims